Folded shirts on a travertine slab

WHY JOEY BROOKS

You do not need more choices in the morning.

You need one shirt you can put on and stop thinking about. Right when you walk into the early meeting. Still right when the day runs long. Tucked or out, your call.

That is the whole idea behind JOEY BROOKS, and it has not changed.

Shirts you keep coming back to.

  • No more searching the wardrobe

    You know the morning. Standing there, going through shirt after shirt you do not actually want to wear. That is the problem we set out to fix, and it is the only reason these shirts exist.

  • Wear it once and you will see

    These are the shirts you put on one time and then reach for every time you open the wardrobe. Your hand goes to them without thinking, because you like wearing them that much.

  • Bought to be worn, not worn once

    Nothing here is a wear it once and forget it purchase. These are the shirts you wear over and over, week after week, until they feel like yours.
Fastening the cuff of a corduroy shirt

HOW WE CHOOSE

We ask the questions you would.

Before a shirt gets to you, we look at it the way you would in a fitting room. Does the collar hold its shape. Are the buttons sewn on properly. Does it look right with the sleeves rolled and the hem out.

If the answer is no, you never see it.

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Put one on. See how often you reach for it after that.

That is the only test that matters. Go look at the shirts.

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